Since its formation in 1990, Burkely has been and remains an owner-operator of apartment communities. Our perspective is long-term, reflecting both the nature of the asset-class and the conviction that long-term ownership affords the greatest opportunity to create significant value.
Better Living. For Rent.
Our reason for being is to serve our residents - to give them a superior living experience they will highly value and want to recommend to their friends. When we succeed in fulfilling our mission/purpose, we create value - and value is the yardstick that measures performance.
We are experienced professionals, dedicated to excellence and integrity in our work. We know that building great communities begins with organizational greatness, the essential ingredient in which is great people—who fit, and who are committed to the organization’s purpose, ethos and values. Communities are, above all, comprised of people who are drawn to something they value in common.
Jim Collins, Good to Great (Harvard Business, 2001).First, get the right people. Great vision without great people is irrelevant.
Our reason for being is to serve our residents — to give them a superior living experience they will highly value and want to recommend to their friends. When we succeed, we create value — and value is the yardstick that measures performance.
Theodore Levitt, “Marketing Myopia,” Harvard Business Review, July-August (1960).The entire enterprise must be viewed as a customer-creating and customer-satisfying organism. Management must think of itself as providing customer-creating value satisfactions
Heskett, Jones, Loveman, Sasser and Schlesinger, “Putting the Service-Profit Chain to Work,” Harvard Business Review, March-April (1994).Profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of customer satisfaction.
Define your ideal resident.
Resident relationship management, including communication and feedback loop.
Guide development of operating budget; formulate capital allocation strategy.
We know our customer and what they want. It is central to the strategic approach we bring to the business of giving residents what they uniquely value in apartment living.
Michael E. Porter, “What Is Strategy?” Harvard Business Review, November-December (1996)A company can outperform rivals only if it can establish a difference it can preserve. Competitive strategy is about being different. It means choosing a different set of activities to deliver a unique mix of value. Strategy is creating fit among a company's activities. The success of a strategy depends on doing many things well - not just a few - and integrating them. If there is no fit among activities, there is no distinctive strategy and little sustainability.
We build powerful apartment community brands.
Scott M. Davis, Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass, 2002).A brand represents a set of promises. It implies trust, consistency and a defined set of expectations. A brand differentiates products and services that appear similar in features, attributes and possibly even benefits.
Russell L. Hanlin, quote by the CEO of the Sunkist Growers Association.An orange…is an orange…is an orange. Unless, of course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust.
Co-founded Burkely in 1990, 44 years in the industry
28 years with Burkely and 40 years in the industry; CAM,CAPS
Joins Burkely as a New Partner in 2021;
14 years with Burkely and 19 years in the industry.
24 years with Burkely and 28 years in industry; CAM.
15 years with Burkely; 29 years in the industry.
9 years with Burkely; 17 years in the industry
18 years with Burkely and 19 years in the industry; NALP
23 years with Burkely and 25 years in the industry; CAMT
11 years with Burkely and 23 years in the industry.
14 years with Burkely and 25 years in the industry; CALP, CAM
13+ years in the industry; CAM
14+ years in the industry
At Burkely Communities, we know that an exceptional team is crucial to our success. Creating a positive culture starts with building a foundation of reliable, people-centered professionals. Contact us to learn more about our current open opportunities.